Did you know that over 50% of features in software products are never used. How can we help users realize the full value of our products? What can we do to increase product adoption throughout the entire journey? Yazan Sehwail is the co-founder and CEO of Userpilot, a user engagement tool that helps software teams increase user adoption with better product experiences. On this episode, Yazan walks us through the steps of guiding users at each stage of the journey - from the Aha! moment, to activation and secondary feature adoption. He also sets the foundational frameworks to tracking user behaviors and finally talks about how onboarding is different in simple self-serve SaaS products and more complex enterprise software.