Dec 2022
43m 39s
One of the biggest things you need to plan for your business in the coming new year is marketing; how are you going to get more visibility? I’m a bit biased because I love using podcast interviews as a marketing tool. But how do you get started with pitching yourself for podcast interviews, especially if you don’t have a team to help you?
Luckily, Danielle Weibe, the founder of the Business Babes Collective, knows how and is here to share it with us as my special guest today! She’s doing something that’s so accessible for many people.
In this episode, she talks about how she’s able to consistently land more interviews, opportunities, and visibility for her business by pitching really, really smartly.
On this episode of Promote Yourself to CEO:
8:21 - What is the Business Babes Collective, and how did Danielle get started in business?
14:50 - Danielle and I talk about why it takes an abundance mentality and a strategic approach to make collaborations work effectively.
19:34 - How does Danielle define collaborations vs. partnerships, and how does she increase her chances of creating them for her business?
24:30 - I reveal the red flags I often see when others try to pitch themselves as a guest on my show. What did Danielle do differently to get my attention?
28:18 - Too many treat business relationship building like speed dating. Danielle discusses how being pleasantly persistent over quite some time secured a collaboration.
33:22 - Sometimes, you have to get creative to secure a collab. Also, be careful not to fall into this trap when on the receiving end of opportunities.
35:00 - What is Danielle’s process for finding the right people to work with? She goes through it, step-by-step.
39:05 - I add my own tip that works especially well if you’re a beginner or trying to collaborate with someone with a bigger audience.
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🎤 That's for listening! I'll see you next week!