How to write for your website: Copywriting for Psychologists and Therapists with Allie Linn

Today I am talking to Allie Linn, who has joined us all the way from Philadelphia in the US. Allie used to be a therapist, got burned out and found writing. Now she helps other therapists to write the copy for their websites and I am thrilled to have her here to give us some top tips today.

The highlights

• I announce that we are running the Find Your Specialism webinar again on 1st April 2021 at 7:30 00:01
• Allie tells us about her journey, and how she found herself where she is today 02:53 
• Allie talks about why it’s helpful to be a therapist when writing for therapists, and finding the right fit 05:26
• We discuss the importance of knowing your own voice and how to find it 09:47
• Allie tells us the biggest mistakes she tends to see us making on our websites 13:22
• Allie tells us what bits of our websites are most important to work on, including how to rank in a google search 15:35
• We talk about crafting a good story, and where to use storytelling on our website 23:25
• Allie takes us through how we can tell if our writing is working for our audience 27:34
• Allie talks about when it’s the right time to use a copywriter 32:59
• We discuss some of the tools available to help with your writing 40:12
• Allie tells us the two action step she wants us to go away and do now 43:20
• Allie tells us where to find her if we want to connect with her 46:04
• I give a reminder about the Find Your Specialism webinar 46:35

Links to find Allie

https://www.allielinnwrites.com

Instagram: @allielinnwrites

https://www.instagram.com/allielinnwrites/

LinkedIn: Allie Linn

https://www.linkedin.com/in/allielinn/

I really wanted to take a moment to tell you about something very exciting that's coming up soon. On Thursday, the 1st of April at 7:30 we are running our Find Your Specialism webinar. This was a big hit when we ran it back in January, and lots of you got in touch to ask if we were going to be running it again, and I'm very pleased to say that we are. So in the webinar we are going to cover why you need to specialise, the secret of a successful specialism, and then we're going to help you figure out what your specialism can be. And I really encourage you, if you are feeling overwhelmed in your private practice, if you're struggling with all the things that you could do, all the shiny objects that are out there, and you need a bit of clarity to move you forward, this is the webinar for you. I'd really encourage anybody who's starting out on their private practice journey to join us for an hour of free training. I'll be there as well to answer any questions that you might have about getting started in private practice. And there will be a special offer at the end for anybody who's thinking about joining our next cohort of Psychology Business School in April. So that is the 1st of April 2021 at 7:30. I hope to see as many of you as possible there.

Link: https://psychologybusinessschool.com/webinar

************

TRANSCRIPT

SPEAKERS

Allie Linn, Rosie Gilderthorp

Rosie Gilderthorp  00:01

Welcome to the Business of Psychology podcast, the show that helps you to reach more people, help more people...