When Barbie sales were falling, the company asked Richard Dickson to help save the famous toy. He became its president and COO — and here, he explains the four-point playbook he drew up to turn Barbie sales around. (And it worked!)
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Jul 2023
The Barbie Tapes: When Girls--and Barbie--Could Do Anything
In this episode, Ruth and Elliot Handler are gone, and the new Mattel team, led by a man who feared the volatility of the toy business, diversified the company and made a big gamble on electronics. It didn’t work. Fortunately, Barbie ends up in the sure hands of some trailblazing ... Show More
32m 26s
Aug 2023
Business Daily meets: Mattel's CEO
Ynon Kreiz explains how they transformed Barbie, the well-loved and sometimes controversial doll, into a movie.The boss of one of the world's biggest toy companies also talks about the need to bring more diversity into the Barbie brand, and expand products beyond the toy aisles. ... Show More
18m 19s
Oct 2023
HR Work Break: This Barbie Is a Recruiter Part 1
As the Barbie movie continues to dominate headlines, is there anything HR professionals can learn from Barbie and her friends? Briana Rooney, CEO of TalentPerch, joins to discuss what recruiters can learn from the Barbie movie, the importance of DEI, and more.
10m 50s
Dec 2023
Richard Dickson on How to Recapture the Magic of Gap
<p>This year, Barbie-mania swept the globe. A key architect of that phenomenon was Richard Dickson, who served as president and chief operating officer of Barbie’s parent company, Mattel, for almost a decade. There, he revived Barbie, a name that had lost its cultural relevance, ... Show More
23m 14s