How This Guy Saved Barbie From Cultural ...

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, ... Show More

Do you want to learn to predict what your competitors will do next and prepare for it? Arjan Singh, author of Competitive Success: Building Winning Strategies with Corporate War Games, joins the show to explain how companies of any size can use war game simulations to uncover bli ... Show More

In a space evolving as fast as AI, how do you build something that stays relevant? According to Misbah and Farah Uraizee, co-founders of Nectar Social, the answer starts with founder-market fit. Solve the problem that you are uniquely suited to solve. In this episode, they share ... Show More

In this episode, Ruth and Elliot Handler are gone, and the new Mattel team, led by a man who feared the volatility of the toy business, diversified the company and made a big gamble on electronics. It didn’t work. Fortunately, Barbie ends up in the sure hands of some trailblazing ... Show More

Ynon Kreiz explains how they transformed Barbie, the well-loved and sometimes controversial doll, into a movie.The boss of one of the world's biggest toy companies also talks about the need to bring more diversity into the Barbie brand, and expand products beyond the toy aisles. ... Show More

When Barbie arrives on the toy scene in 1959, her celebrity is instantaneous, and not just because of her controversial appearance. Worldwide, Barbie is still the best-selling doll of all time. But Barbie has always been more than just a doll - she's a cultural touchstone. From p ... Show More

The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering their effor ... Show More

Barbie suffers a crisis that leads her to question her world and her existence. 

To celebrate 60 years of Barbie, Jordan Erica Webber looks back at some of the key moments in the history of the world-famous doll, and examines how Barbie became a representative of the tech world. Help support our independent journalism at theguardian.com/chipspod 

This year, Barbie-mania swept the globe. A key architect of that phenomenon was Richard Dickson, who served as president and chief operating officer of Barbie’s parent company, Mattel, for almost a decade. There, he revived Barbie, a name that had lost its cultural relevance, and ... Show More