When Barbie sales were falling, the company asked Richard Dickson to help save the famous toy. He became its president and COO — and here, he explains the four-point playbook he drew up to turn Barbie sales around. (And it worked!)
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Feb 3
How Solopreneurs Can Lower Their Taxes
For sole proprietors and self-employed professionals, taxes can feel confusing, time-consuming, and easy to get wrong. What counts as a deduction? How do you save money on your taxes? And how do you stay organized when you’re doing everything yourself? In this episode, CPA and ta ... Show More
24m 32s
Jul 2023
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<p>In this episode, Ruth and Elliot Handler are gone, and the new Mattel team, led by a man who feared the volatility of the toy business, diversified the company and made a big gamble on electronics. It didn’t work. Fortunately, Barbie ends up in the sure hands of some trailblaz ... Show More
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Business Daily meets: Mattel's CEO
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18m 19s
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30m 58s
Oct 2023
HR Work Break: This Barbie Is a Recruiter Part 1
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10m 50s
Dec 2023
Richard Dickson on How to Recapture the Magic of Gap
<p>This year, Barbie-mania swept the globe. A key architect of that phenomenon was Richard Dickson, who served as president and chief operating officer of Barbie’s parent company, Mattel, for almost a decade. There, he revived Barbie, a name that had lost its cultural relevance, ... Show More
23m 14s