It’s the 1980s and the American backlash against the Japanese automobile invasion is growing. With a US-Japan trade war looming, Honda and Toyota need workarounds fast.
But Honda’s no longer content just selling small cars with low profit margins. It wants a piece of Mercedes and BMW’s action too. And when Honda unveils its plans, Toyota’s going to fall ... Show More
Nov 2022
Toyota vs Honda | A Fight for the Future | 4
<p>The Year 2000 is approaching and Toyota’s new boss Hiroshi Okuda’s looking to the future. After years of cautious success, he wants to be bold and take the fight to the world’s motor king, General Motors.</p><p><br></p><p>And to kickstart Toyota’s new direction, he wants Toyot ... Show More
39 m
Jan 2022
Sony Explores Electric Cars. Is It the Right Move?
<p>Today is Tuesday, January 18, and we're looking at Sony Mobility vs. Toyota.</p><p>Listen ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. <a href="https://wondery.app.link/bwdaily" rel="noopen ... Show More
4m 16s