Every fall, with the same regularity as birds flying south, Spirit Halloween materializes in locations across the country. The superstore sells all manner of trappings for spooky season, including costumes, props and décor. It boasts about 1,400 pop-ups nationwide, and often takes over temporary leases in malls where a big-box retailer struggled to stay open. This penchant for swooping in on failing businesses has led many consumers to see the company as a kind of Grim Reaper of retail – and
turned the store into an internet meme.
This week, host
Brittany Luse sits down with Planet Money's
Kenny Malone to dive into the origin story of Spirit Halloween, and what the store's success says about the economy and the future of retail.
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