I’ve discussed the importance of finding a niche audience and serving that audience with your films and content in my book Rise of the Filmtrepreneur. Today on the show a filmmaker has done just that. We have Australian filmmaker and Filmtrepreneur, Torsten Hoffmann. His niche audience is people interested in crypto, blockchain, and NFTs.
Torsten’s interest in cryptocurrencies dates back to a paper on Alternative Currencies he wrote while doing his MBA.
By 2013, Bitcoin piqued his interest and soon after materialized into his 2015 directorial debut documentary, Bitcoin: The End of Money as We Know It. The documentary is a concise and informative crash course about Money and Crypto Currencies.
The success of his first film documentary slanged Torsten into high-profile speaking engagements at MIPTV & MIPCOM, AIDC, and Medientage, to speak on blockchain-related trends.
Last year, he produced and directed a subsequent documentary, Cryptopia: Bitcoin, Blockchains and the Future of the Internet.
Basically, he revisits Bitcoin and sets out to explore the evolution of the blockchain industry and its new promise. It asks the fundamental question; Can this technology, designed to operate independent of trust and within a decentralized network, really provide a robust alternative to the Internet as we know it?
This film has since gone on to be one of the most consumed pieces of content in his niche. From the way, he marketed the film to the title Torsten used the Filmtrepreneur Method in every aspect of making the film.
He has also launched numerous entrepreneurial ventures to support independent content creators with his passion for media and technology. If it’s one person who can break down the sometimes intimidating ideas of blockchain, Hoffmann is the man. We also do a deep dive in NFTs as well.
So, enjoy this unofficial third-part episode on NFT with Torsten Hoffmann.