Today
Most Replayed Moment: Alzheimer's Starts 20 Years Before Symptoms! How To Protect Your Brain Now
How do I best protect my brain from cognitive decline? Louisa Nicola is a neurophysiologist and the founder of Neuro Athletics, specialising in brain health, human performance, and longevity. In this Moment, Louisa Nicola reveals how the right kind of exercise can help protect th ... Show More
30m 32s
Oct 2021
E86 - Will Ahmed: How combining intensity, humility and passion can build a multi-billion dollar business.
<p>Will Ahmed is the founder and CEO of Whoop, the wearable device that monitors your recovery, sleep, training, and health. Will launched Whoop in 2012 whilst he was at college. As an athlete himself, he was constantly overtraining, and as a result, got interested in how he coul ... Show More
1h 29m
Jan 2022
#64: Will Ahmed, WHOOP Founder & CEO—Prioritize the Right Data
Today's guest is Will Ahmed, the Founder and CEO of WHOOP, a wearable fitness tracker that measures a few key metrics to help top athletes and everyday consumers achieve peak performance. You're going to learn that Will is an incredibly sharp young leader. Believe it or not, he's ... Show More
55m 23s
Aug 2024
Flashback: Why Failure is a Path to Progress, with Will Ahmed of WHOOP
As a D1 athlete, Will Ahmed became obsessed with the idea of recovery. How do you unlock human performance, and what data would you need to do so? This interest led to the creation of WHOOP, the next gen wearable technology. Will started WHOOP in 2012, immediately after graduatin ... Show More
42m 40s
Jun 2021
Will Ahmed - Optimizing Human Performance – [Founder’s Field Guide, EP. 39]
My guest today is Will Ahmed, founder of fitness wearable company WHOOP. What started as a business plan in 2011 has evolved into the 24/7 health-tracking device you’ll often see on athletes across professional sports. During our conversation, Will and I discuss how his own backs ... Show More
1h 14m
Jul 2025
The Metrics That Matter: Whoop Founder Will Ahmed On Why Most People Get Fitness Wrong, Why Recovery Beats Intensity, & The Science of Human Potential
Will Ahmed is the founder and CEO of Whoop, the wearable device that's quietly revolutionizing how elite athletes and everyday people optimize their bodies. This conversation explores Will’s journey from overtrained college athlete to building a multibillion-dollar company by cra ... Show More
1h 58m
Nov 2025
How WHOOP’s 22 Year Old Founder Outsmarted Nike | Will Ahmed
As founder and CEO of WHOOP, Will Ahmed turned a college dorm room idea into one of the most influential performance technology companies in the world.In this episode, Will shares the leap of faith that started it all, the early rejections that tested his resolve, and the pivotal ... Show More
40m 47s
Nov 2024
Building Whoop, Battling Bankruptcy, Sleep Stages & Cristiano Ronaldo Collab | Will Ahmed 127
Will Ahmed, CEO & founder of WHOOP, shares his journey from a driven college athlete grappling with the demands of intense training to creating a wearable that empowers users to track recovery, sleep, and performance. Will opens up about the mission at WHOOP to empower individual ... Show More
55m 51s
Will Ahmed is the founder of Whoop, the fitness monitoring app worn by LeBron James and Serena Williams, and which goes toe to toe with Apple, Google and Amazon.
Will is the classic example that business and entrepreneurial drive follow on from being obsessed with a problem. After repeatedly getting injured in his college sports career, Will became obsessed ... Show More
<p>Will Ahmed is the founder of WHOOP a recovery-focused fitness tracker. </p>
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<p>In this episode, we explore the balance between ambition and gratitude, how Amazon copied his product, and the impact of personal choice in life and business. </p>
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<p>00:00 I ... Show More