Jeremy Utley leads some of the most popular courses on creativity and innovation at the d.school of Stanford University. I was delighted to see that he was making his teaching of such popular courses available to a wider audience and chased him for an interview. This is one of his first interviews to talk about his brand new book Ideaflow.

In it he discusses the way to have good ideas, and why most of us aren't willing to do what is required. I loved this discussion. Buy Ideaflow here - and find out more about Jeremy and his co-author, Perry Klebahn, here.

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Inside the ideas factory - demystifying ...