Ken Pozek joins Matt Lionetti and The Broke Agent to discuss how he leverages YouTube to get clients, why he switched to Real, and how he grew his email list to 18,000 in one year.
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Matt Lionetti: https://www.instagram.com/matt.lionetti/
The Broke Agent: https://www.instagram.com/thebrokeagent/
Ken Pozek: https://www.instagram.com/kenpozek/
Listen and Subscribe:
Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792
Timestamps:
00:00–01:05 Intro
01:05 Who is Ken Pozek?
02:39 Why move to Orlando?
09:31 How do you use video to get clients?
10:30 39% of Ken’s business comes from YouTube
19:02 What are you doing tactically with titles and thumbnails?
20:19 What does the process of making a video look like?
21:42 Hooks and getting viewers to stay to the end
24:52 Building a team and what he’s teaching new agents
35:48 How he got 18,000 email subscribers in a year
42:28 Why switch to Real Brokerage?
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