Maggie Louie remembers the moment her career changed forever. Working with the L.A. Times on digital and mobile products, Maggie, now the founder and CEO of Otto, remembers a friend asking her to look into an issue they were having with their website.
“[they asked] me to look at their ad tags and figure out why their traffic was going through the roof, but they weren't making any more money. They couldn't figure it out. I had suspected that their ad techs were either misconfigured or there's something easy there, and after 24 hours looking through their code. I discovered that they indeed were being stolen internally. The head developer was hijacking all of the ad tags and just doing all sorts of crazy stuff.”
The lines of code hidden in the JavaScript were driving traffic and stealing money, and it was that revelation that opened Maggie’s eyes to underground ad fraud and bot traffic, and this ad fraud wreaked havoc. On this episode of IT Visionaries, Maggie details how that moment led her to launch Otto and she discusses the company’s efforts to democratize access to internet security for all, its Chrome extension to protect consumers when online shopping, and the variety of enterprise solutions for businesses her team has developed.
Main Takeaways
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