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Oct 2022
35m 45s

Taco Bell vs Chipotle | Demolition Man |...

Wondery
About this episode
It's 1984 and Taco Bell CEO John Martin's looking for a fight. The PepsiCo-owned chain might be America's número uno when it comes to Mexican fast-food, but growth is tepid. So Martin's on a mission to convince a skeptical nation to put down their Big Macs and eat tacos and burritos instead.But even as Taco Bell goes all out to disrupt the fast-food status q ... Show More
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Oct 2022
Taco Bell vs Chipotle | Bellwether | 2
It's the 1950s and just down the road from the original McDonald's in San Bernardino, a Californian entrepreneur named Glen Bell is chasing a fast-food fortune.But with the burger wars heating up, Bell embarks on a bold venture to turn the taco from an exotic mystery into a fast- ... Show More
35m 5s
Oct 2022
Taco Bell vs Chipotle | Where's the Beef? | 3
It's the late '90s and Chipotle founder Steve Ells is using McDonald's millions to make his burrito chain a national giant. But as he scales up, he finds himself looking for a way to escape the fast-food machine he's hitched a ride on.But while Chipotle gathers speed, Taco Bell's ... Show More
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Oct 2022
Taco Bell vs Chipotle | Going Loco | 4
It's 2009 and with its 50th anniversary closing in fast, Taco Bell is hunting for ways to reconnect with the young people who gobble up most of the nation's fast food.But with the new wave of fast-food chains led by Chipotle challenging legacy brands like McDonald's and Taco Bell ... Show More
36m 30s
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