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Oct 2022
35m 45s

Taco Bell vs Chipotle | Demolition Man |...

Wondery
About this episode
It's 1984 and Taco Bell CEO John Martin's looking for a fight. The PepsiCo-owned chain might be America's número uno when it comes to Mexican fast-food, but growth is tepid. So Martin's on a mission to convince a skeptical nation to put down their Big Macs and eat tacos and burritos instead. But even as Taco Bell goes all out to disrupt the fast-food status ... Show More
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Taco Bell vs Chipotle | Bellwether | 2
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<p>It's 2009 and with its 50th anniversary closing in fast, Taco Bell is hunting for ways to reconnect with the young people who gobble up most of the nation's fast food.</p><p><br></p><p>But with the new wave of fast-food chains led by Chipotle challenging legacy brands like McD ... Show More
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