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Oct 2022
35m 45s

Taco Bell vs Chipotle | Demolition Man |...

Wondery
About this episode
It's 1984 and Taco Bell CEO John Martin's looking for a fight. The PepsiCo-owned chain might be America's número uno when it comes to Mexican fast-food, but growth is tepid. So Martin's on a mission to convince a skeptical nation to put down their Big Macs and eat tacos and burritos instead. But even as Taco Bell goes all out to disrupt the fast-food status ... Show More
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Oct 2022
Taco Bell vs Chipotle | Bellwether | 2
<p>It's the 1950s and just down the road from the original McDonald's in San Bernardino, a Californian entrepreneur named Glen Bell is chasing a fast-food fortune.</p><p><br></p><p>But with the burger wars heating up, Bell embarks on a bold venture to turn the taco from an exotic ... Show More
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Oct 2022
Taco Bell vs Chipotle | Where's the Beef? | 3
<p>It's the late '90s and Chipotle founder Steve Ells is using McDonald's millions to make his burrito chain a national giant. But as he scales up, he finds himself looking for a way to escape the fast-food machine he's hitched a ride on.</p><p>But while Chipotle gathers speed, T ... Show More
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Taco Bell vs Chipotle | Going Loco | 4
<p>It's 2009 and with its 50th anniversary closing in fast, Taco Bell is hunting for ways to reconnect with the young people who gobble up most of the nation's fast food.</p><p><br></p><p>But with the new wave of fast-food chains led by Chipotle challenging legacy brands like McD ... Show More
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