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Sep 2022
42m 15s

The psychology of political messaging, w...

AMERICAN PSYCHOLOGICAL ASSOCIATION
About this episode
Psychologists’ research has found that it’s not the nuances of policy debates that drive voter behavior but instead how voters feel about candidates and political parties -- and whom they trust to share their values. Drew Westen, PhD, of Emory University, talks about how emotions drive our political behavior, what makes for an effective political speech or a ... Show More
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