As I'm sure you are aware, Facebook had a big problem on their hands this week when its entire server system went down, resulting in users not unable to access Facebook, Instagram, WhatsApp and other properties owned by Facebook, including Facebook Ads.
This is all goes to show that relying on one Ads platform can be devastating to your author business. Fortunately, Facebook managed to get things back up and running within 6 hours.
Had the downtime been longer, however, what would you have done if you had been all in on Facebook Ads? Did you have a backup plan?
That's exactly what I'm discussing in today's episode...