Negative Targeting with your Amazon Ads is a task that a lot of authors don't perform, because it takes time and they would rather be writing!
However, if you want to see results from your Amazon Ads and not waste a huge chunk of money on them without seeing the results, then negative targeting is going to become your new best friend.
In today's episode, I'm making a case for why authors should be using negative targeting with their Amazon Ads...
What You'll Learn
- Why negative targeting is critical to see success with Amazon Ads
- The difference between Keywords and Search Terms
- Why you should be negating Keywords and ASINs, not just Keywords
- Where to find Keywords and ASINs to negate
- What to do with relevant Keywords and ASINs that are costing you money with little to no return
- The always-on Campaigns that should be running in the background at all times for harvesting the top performers
- And much, much more...
Resources