Your Ads are working great one day; book sales are up, royalties are up, CPCs are great, CTRs are really strong.
The next day, though, sales are down, royalties are down, the CPCs on your Ads have increased, the CTRs have dropped.
What’s going on?
Why are the results so volatile?
Why are my sales, page reads and royalties fluctuating all over the place?
Why is there no stability?
All of this boils down to one factor: Ad Variance
And in this episode, we’re going to be breaking down what Ad Variance is and more importantly, how to combat it.
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