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May 2021
22m 13s

EP10 | My Post Book Launch Ads Strategy ...

MATT HOLMES
About this episode

You’ve just come off the back of a book launch or big promotion and spent a few hundred or a few thousand dollars. You’ve now got a decision to make…


Do you turn off all the Ads and coast with the sales and Page Reads that come along with a successful book launch due to the high ranking in the Amazon stores? Or do you continue running Ads, albeit at a lower daily budget? 


In today's episode, that's exactly what we're discussing! And I'll share my Post-Launch Ads Strategy with you for both Facebook Ads and Amazon Ads. 


What You'll Learn

  • The 2 options you have with Ads after a launch or promo
  • My preferred post-launch Ads Strategy for Facebook Ads and Amazon Ads
  • Results from my latest book launch (sales, page reads, ad spend, royalties, etc.)
  • Top Tips for riding the wave of a high ranking on Amazon after a successful launch
  • And so much more...


Resources

Up next
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Mar 2021
EP0 | Welcome To The Author Ads Academy Podcast
This is a quick 2-3 minute podcast episode where I tell you a little about myself, my experience with advertising books, what you'll learn from The Author Ads Academy Podcast and the topics we're going to be talking about in the future. Enjoy...What You'll LearnWho is Matthew J H ... Show More
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Tracking may not be the most exciting topic to think about, but if you want to see success from Amazon Ads, keeping tabs on what is and isn't working is going to be a crucial task you need to be on top of.Tracking your Amazon Ads doesn't need to be a long, drawn out process; it c ... Show More
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