The terminology used in the world of Facebook Ads can be pretty daunting if you're brand new to advertising. Two of the terms thrown around are ABO and CBO, but what do they stand for and how do you know if you should be using ABO or CBO?
Today's episode is going to answer that question for you, as I'll be sharing my recommendation as to which one you should be using as well as providing you with the reasons why I believe you should do the same.