Today’s guest, Greg Goshorn has worked with small businesses all the way up to Fortune 500 companies sharing his expertise in digital marketing with them. Greg specializes in reputation and video marketing, conversion and business consulting. He joins Nana this week on Build Value By Choice to tell you the things you need to know about online reviews and video marketing.
KEY TAKEAWAYS

The key reason for using video in your marketing strategy is for its SEO value. People want to consume video content over any other form such as text or images. It also gives you the ability to humanize our sales arm and get your brand's values across to your potential customers.
Having customer reviews of your products or services can really help people decide if they want to buy from you or not. 70% of the buyer's journey happens before you ever even speak to the customer, so having other customers speak for you is a huge leg up.
To improve a company's reputation online you have to start with Google. Get a Google Business profile, this can help you ask for reviews and gives you that detailed box on Google’s search results.
It may seem counterintuitive, but negative reviews can be an opportunity. Everyone will see how you handle issues they may have and how you’ll handle them in future.
Reviews are a part of search engine algorithms. The better your reviews the more likely you are to show up for people making related searches.

BEST MOMENTS
‘98% of people look at reviews when trying to decide whether to buy a product or service’
‘Get going! Don’t be afraid to fail forward’
‘The playing field is pretty even’
‘SEO can be a guessing game’

EPISODE RESOURCES
Greg on LinkedIn
mappingyourmarketing.com

Productize ebook
VALUABLE RESOURCES
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Podcast website: https://infhorizons.com/podcast/
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ABOUT THE GUEST

Greg established G2 Internet Solutions in 2013 after 20 years in the IT and Internet Space. The agency has grown and worked with small businesses and Fortune 500 companies. His expertise is in Digital Marketing with a specialization in Reputation & Video marketing, conversion, and business consulting. Greg’s determination, energy and his passion for helping businesses continue to drive the growth behind G2 Internet Solutions and Mapping Your Marketing.

PODCAST DESCRIPTION
Hosted by Nana Bonsu of Infinite Horizons, this show aims to serve small business owners who want to grow their businesses while reducing their own personal involvement. We do this through a combination of interviews with industry leaders, and host presentations. We are certified value builder advisors and leverage a statistically proven methodology to help clients such as you scale or transition their business to the next chapter.
We care for our listeners and see their dreams as our own. We aim to foster a community that embraces freedom, generosity, and integrity. This is a show by entrepreneurs and business owners for entrepreneurs and business owners.
ABOUT THE HOST
Nana Bonsu:

Nana believes in the power of business to help humanity and that's why he's passionate about helping owners and leaders execute on their vision while growing their business. Through this show he helps listeners keep up with the latest trends from some of the brightest minds in industry from various backgrounds.

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Online Reviews and Videos with Greg Gosh...