Like so many women, Nicole Wegman was not a fan of the confusing, convoluted, expensive process of buying engagement rings. Couple that with the fact that the jewelry industry is largely insular and male-dominated, and Nicole was ready to start her own company just to make the process easier and more enjoyable. Luckily she was at the perfect age to help her friends navigate the ring-buying process, and Ring Concierge was born.
Profitable from the start, Nicole had the foresight to grow slowly and strategically, as well as the awareness to know that millennial women would gravitate towards a jeweler who speaks to them on a personal level. Learning to trust her vision for the company, Nicole’s success demonstrates the value of brand transparency, autonomy and personality in business development.
Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success.
Follow Superwomen on Instagram.
Social Media
Big Ideas
The importance of cultivating a brand personality that is cohesive and propels the company forward.
--- Support this podcast: https://podcasters.spotify.com/pod/show/superwomen/support