Today’s episode is all about hope. The stunning success of the U.S. Women’s National Soccer team offered FIFA a roadmap to a better way of doing business, one that promised soaring profits while embracing the organization’s core mission: to spread soccer and fair play around the globe. Instead, FIFA relegated the women’s game to second-class status even after seeing record crowds. In choosing to stick with its old corrupt ways, FIFA lost the one thing it cares about most: money. But women’s soccer still offers the last, best hope for a better FIFA.
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