Our new book, The Art of Business Wars, takes fans through stories they've heard on Business Wars and some that are completely new. Host David Brown is joined by Next Big Idea's Rufus Griscom to discuss how the book came together, what makes a great Business Wars story, and preview some of the never-before-seen rivalries sure to thrill long-time listeners.
The Art of Business Wars is available now from all major booksellers.
https://podcasts.apple.com/us/podcast/the-next-big-idea/id1482067226
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