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Aug 2022
28m 44s

Why Companies Decide to Sell on Amazon—o...

Harvard Business Review
About this episode
It's a dilemma facing more and more brands: should you sell your goods on Amazon? It's the most visited e-commerce platform in the U.S. and the dominant retailer in 28 other countries. But that reach comes at a price. There are downsides like costs, competition, and lack of data. Ayelet Israeli is an associate professor at Harvard Business School and a coaut ... Show More
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