David Lockwood has been involved with the direct mailing and marketing of impressive UK retailers throughout his career. After 20 years driving growth for top UK online brands like Boden and Direct Wines he co-founded the Tapestry Agency to help multi-channel retailers grow faster and more profitably. Chloe and David are discussing the opportunities that mail order catalogues give you for both customer acqusition and customer retention. Revealing lots of things you probably didn't know were possible catalogues, and providing clear insight on how to get started, and make sure your campaigns are successful from day 1. If you're looking for an alternative to Facebook Ads - this is an episode for you.
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Episode sponsored by Klaviyo
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