logo
episode-header-image
Dec 2020
26m 16s

SaaStr 409: Lessons in Scaling a Low Cod...

SAASTR
About this episode

As one of the early champions of "low-code", Howie Liu shares the lessons he's learned building and scaling a company in an entirely new category. He'll discuss how Airtable focuses on solving customers' increasingly complex needs, all with products that are easily adoptable.

Video and blog post: https://www.saastr.com/lessons-in-scaling-a-low-code-platform-with-airtable/

Up next
May 19
SaaStr 854: The Agents #005, Our AI is Hiring! Would You Work for One? And Are Autonomous Agents ... Safe?
The Agents #005, Our AI is Hiring! Would You Work for One? And Are Autonomous Agents ... Safe? Welcome to The Agents, where SaaStr's CEO and Founder, Jason Lemkin and Chief AI Officer, Amelia LeRutte share the latest each week on running a company with more agents than humans. It ... Show More
1h 18m
May 6
SaaStr 853: The Agents #004: Tragedy Apps, Too Many AI SDRs, and Why Your Next Hire Should Report to an Agent
SaaStr 853: The Agents #004: Tragedy Apps, Too Many AI SDRs, and Why Your Next Hire Should Report to an Agent Your AI SDR pitches are getting better, but your AI PR pitches are getting you blocked. Jason and Amelia break down why the gap between good and great agents is the diffe ... Show More
1h 22m
Apr 2026
SaaStr 852: The Agents #003, Our Agent Now Runs Campaigns on Weekends, Plus Why We Pay More for Salesforce Than Ever Before
SaaStr 852: The Agents #003, Our Agent Now Runs Campaigns on Weekends, Plus Why We Pay More for Salesforce Than Ever Before Here's the updated version: This week on The Agents, SaaStr CEO & Founder Jason Lemkin and SaaStr CAIO Amelia Le Rutte dig into what it actually looks like ... Show More
1h 17m
Recommended Episodes
May 2021
Howie Liu (Airtable) - Building Startups, Fast and Slow
<p>Howie Liu is the co-founder and CEO of Airtable. Inspired by his own experiences learning to code and building customized business apps, he co-founded the company in 2013 to democratize software creation. Prior to that, he was the founder of Etacts, an intelligent CRM tool tha ... Show More
50m 32s
Aug 2025
How we restructured Airtable’s entire org for AI | Howie Liu (co-founder and CEO)
Howie Liu is the co-founder and CEO of Airtable, the no-code platform valued at around $12 billion. After a viral tweet declared “Airtable is dead” based on incorrect data, Howie led a radical transformation: reorganizing the entire company around AI, becoming an “IC CEO” who cod ... Show More
1h 40m
Aug 2023
20Product: Enterprises are not Adopting AI Yet, When Will AI Break Into Enterprise, What are the Blockers, What Do Enterprises Need from AI & Why Services Companies Will Win in the Next 10 Years of AI Implementation with Howie Liu, Founder & CEO @ Airtabl
<p><!-- wp:paragraph --></p> <p>Howie Liu is the Founder and CEO @ <a href= "https://www.airtable.com/">Airtable</a>, the fastest way to build apps for your business. To date, Howie has raised over $1BN with Airtable with the last round valuing the company at $11BN and an investo ... Show More
39m 4s
Apr 2020
20VC: Airtable's Howie Liu on Potential Consolidation In The Collaboration Tools Market, The Transition From Peacetime To Wartime CEO & How To Make The Move To Remote Work Successful; The Process Beyond The Tools
tail spinning
30m 31s
Jul 2025
Brainstorming $10M AI Business Ideas w/ the Airtable Founder
Want to scale your side hustle with AI? Get 700 prompts here: https://clickhubspot.com/wbc Episode 725: Sam Parr ( https://x.com/theSamParr ) talks to the founder of Airtable, Howie Liu ( https://x.com/howietl ), about 7 AI business ideas he would start if he was in his 20s. — Sh ... Show More
44m 44s
Oct 2021
Accelerating Digital Transformation with Low-Code
tail spinning
24m 51s
Nov 2024
How Tibo Sold over $10M in SaaS Products by Breaking All the Rules of Traditional Product Building
<p>As I’ve often said, PMs and aspiring PMs can learn a lot from the scrappy, relentless mindset of solopreneurs and indie hackers. Today’s episode is a masterclass in just that.</p><p>In this podcast, he pulls back the curtain on rapid product validation, the perils of building ... Show More
1h 51m
Sep 2025
Aaron Levie: Why Startups Win In The AI Era
For nearly two decades, Box co-founder and CEO Aaron Levie has been at the frontlines of how technology reshapes work—guiding the company through the rise of mobile, the cloud, and now the age of AI.In his fireside with YC General Partner David Lieb at AI Startup School, Aaron re ... Show More
40m 27s
Mar 2023
How To Earn Customers For Life
<p>In this first in-person episode, Michael Seibel and Dalton Caldwell reveal how startups can gain a competitive advantage by doing something deceptively simple. They share compelling stories of companies that built loyal relationships and achieved success by making personal con ... Show More
12m 58s
Dec 2023
Leveling up technology
<p>Join hosts Walt Cooley and Matti McBride as they dive into Cooley’s recent presentation “Level-Up” given at the Amelicor Herd and Feed Management Conference in this episode of the <i>Progressive Dairy Podcast</i>. Learn how to level up technology on your operation, champion an ... Show More
32m 25s