If you've ever looked at your Amazon Ads Search Term Reports, you'll undoubtedly have noticed that, after some time, you will be getting a lot of clicks on branded search terms, with many variations of:
Even if you didn't do this intentionally, Automatic Targeting Campaigns often default to targeting these search terms because they offer relatively cheap clicks in most instances and often convert very well, because readers are coming to Amazon to specifically look for your books.
Yes, you should be protecting your Author Brand, without a doubt, but there is a downside to branded keywords, in that it can substantially restrict how many new readers Amazon Ads can bring into your world.
On today's episode, I'm diving into how and when to use Branded Keywords with your Amazon Ads...
WHAT YOU'LL LEARN
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