Find the key reasons why most startups and SMEs fail on brand.
Oct 2024
Othaim Market’s Brand Dilution ( A lesson in how not to expand)
In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this stra ... Show More
4m 54s
Jan 2025
Why Your Marketing Isn’t Working (and How to Fix It)
<p>I’ve always believed that attention is the most important currency for anyone trying to achieve success. Whether you’re selling sneakers, building a brand, or running for office, you need people’s attention to make it happen. In this 2019, I share how I’ve chased attention my ... Show More
1h 15m