Pepsi's marketing fiasco in Philippines, also known as the infamous '349 incident', is a cautionary tale for marketers today. How did a simple promotion lead to riots with grenades and the death of five innocents?
Jul 2017
How Pepsi and SheaMoisture Lost the Heart of Their Brand
Amanda Spann is a serial entrepreneur, and after seeing major judgment errors like Pepsi's tone-deaf Kendall Jenner ad, she launched the site youneedablackperson.com. She meant it as a joke, but it’s rooted in a much larger issue. On today’s episode, Amanda explains how rapid gro ... Show More
21m 51s