Hello my fabulous She Did It Her Way listeners! In this week’s podcast episde I have the absolute pleasure of interviewing online mogul, Allie Bjerk.
When Allie first launched her business there were definitely a lot of ups and downs, getting to where she is today. As of right now, her business is generating about $3 million a year in digital products and coaching programs.
Allie went to school for graphic design and marketing and while she initially started as a service provider, it took seven years to hit six figures. But when she was not in school, she was out socializing. She was studying people and would be the one like having conversations just to see what people would say and feeding off of that energy.
After graduation, the recession hit. She took a job selling cell phones in northern Minnesota and eventually married her husband whom she had dated through college. She finally landed her (then) dream job working at an agency doing SEO, which she discovered to be not a very fun topic. After suffering through nearly 3 years of corporate drama she had her first child and realized that the agency was charging the clients $95 an hour and only paying her $17 per hour. She knew there was something to be done on her own.
A few months later her strong-willed son was kicked out of daycare and she was expecting baby #2. She knew this was the time to leap and make it work. For Allie, having her back against the wall propels her into action. Within two months she had more than replaced her corporate income. She spent time getting her feet wet and networking and she finally found her community.
Allie worked with clients offering various online business services, mostly social media and helping online business owners with their launches. At one point, one of Allie’s clients made a charge-back to her credit card (yikes!). After receiving a notification that $6,000 was going to be debited from her account Allie had to make a massive pivot, quickly. Through quick thinking, Allie realized that she needed to convert her cold traffic into buyers, with a low price point. She knew how to run ads and build funnels and combined those to create her original Tiny Offer - a live stream calendar. It was 365 ideas of live streams people could offer their audience. She made her money back quickly and kept reinvesting what she was making into more and more ads.
Along the way Allie dealt with imposter syndrome feeling that she was not worthy of making this passive income, or growing and scaling her business. It became a very emotional and mental journey, as well as a professional one. She realized she was going to screw up. It was part of the process. Ad’s would be rejected, she would get nervous, not everyone would love the program...all things that were just part of the process.
Allie has taken her natural talent of learning and really listening to what people want and giving them exactly what they are asking for. She has learned what gets their brains ticking, all about the dopamine rush and why buying products creates serotonin in our brains.
Allie decided she needed to give her money a job. She created a spreadsheet and spent time being intentional and deciding what she wanted to use the money for. She broke it down into sections:
Allie has now turned her relationship with money into a positive one where she finds fulfillment and gratitude with each purchase someone makes. It helps her to stay focused and realize that it is more about the overall picture, not just about the money she is bringing in.
If you want to learn more about Allie, head on over to her website or connect with her on Instagram (@alliebjerk).
As always, until next time, keep doing it your way.