Personal branding is a hot topic in the world of marketing, social media and entrepreneurship.
Thinking of themselves as a "Brand" or building a brand might even make some people uncomfortable.
With social media being what it is and the public demand for greater transparency and access to the decision makers behind the businesses and brands they support, I prefer to look at "personal brand" as the reputation that you actively and intentionally cultivate rather than letting the world decide for you what that reputation is.
In today's episode we speak with Kelly Millar, a Transformational Branding Expert from London about the importance of personal branding in today's world and why, even as an employee, it's important to think about taking charge of your Personal Brand.