In this episode of Clued In, Lou has a chance to catch up with a dear friend, Len Berry, Distinguished Professor of Marketing at Texas A&M. Len shares stories of his time researching experiences at the Mayo Clinic and provides heart-felt examples of what he refers to as 'empathetic creativity'. Len also expands on a recent article he co-authored that describes the healthcare experience to be variable, complex, and personal.
From the importance of staffing the right individuals to extraordinary levels of demonstrated empathy, the stories covered in this episode will touch your heart and expand your thinking on the role 'experience clues' play for patients, families, and practitioners.