What's the best path forward for digital campaigns? Online fundraising, organizing, and campaigning are fundamental to how we run for office now, but we're rightly nervous. Social media is a hugely powerful tool for candidates and organizing for change, and online fundraising a cash cow that allows normal people to meaningfully contribute to political campaigns when they might otherwise be shut out.
But the entrenched consultant culture in our politics doesn't always have incentives to drive innovation- or the strategies that will have the largest impact. How do we know the supporters we garner on Facebook aren't trolls? As we head into the midterms, Tara and I talk through the path forward for digital strategy and politics.
Learn more about Tara McGowan's work.