On today’s show, we are happy to chat with Bob Hoffman, the author of four Amazon #1 best-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing. One of his books, "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" exposed many of the dangerous data abuse practices that are now making international headlines. (It was selected "Best of Marketing 2017.") He is creator of the popular “The Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider.
Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.
In this episode, you’ll learn:
We would like to thank Andreas Ramos who made the introduction that allowed the interview to happen and to Niesar & Vestal LLP law firm which allowed us to conduct the interview in their facility. I want to thank you personally for supporting this channel.
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