Highlights from the conversation:
- Read the journalist’s articles (1:18)
- Check out their social media (1:38)
- Listen to their podcasts (2:00)
- Present something fresh (2:37)
- Prepare a few quotable sentences (3:23)
- Reference your preparation (4:04)
- Just be yourself (4:40)
- Don’t be transactional (5:16)
- Respect the boundaries of a PR relationship (7:06)
- Tips for video interviews (7:47)
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