On this episode, Vanessa Kelly speaks with Gabrielle Dolan of Gabrielle Dolan Consulting, based in Melbourne Australia. Gabrielle has written 7 books on leadership, the most recent of which is, “Magnetic Stories: Connect with customers and engage employees with brand storytelling.” Gabrielle shares the science behind storytelling and how storytelling in a business setting, if done right, can be one of the most effective methods of communication. The story must relate to the business message and be authentic. When done correctly, storytelling taps into the listener’s emotions and helps listeners to better retain the information being contained. As a leadership trainer, Gabrielle helps business leaders connect more authentically with their stakeholders, boards, employees, customers, business partners, and the like. As humans, we are all storytellers to a degree; listen in to this episode to learn more about using storytelling to communicate and create lasting impressions.