Dec 2020
37m 25s
Struggling to find the right words to not only educate your audience but also entertain them? Writing for heavy subjects can be crafted into fun sentences and stories, which will keep your reader coming back for more.
Today’s guest is going to share all about copy and how to keep eyeballs on your content and email.
Justin Blackman is a copywriter who goes overboard. In 2017, he wrote 10,211 headlines for 100 brands over 100 days, just for fun. Since 2018, he’s written copy for more than 329 entrepreneurs and dozens of brands, using an ultra-specific voice mirroring process called Brand Ventriloquism™.
He currently runs two writing programs: The Codex Persona, which trains writers how to measure and emulate a client’s voice. And Write More Personality-er, a quick & quirky workshop that teaches people how to add punch, power, and pop to their everyday writing.
You can find him at Pretty Fly Copy, where he creates ultra-specific voice guides for industry experts and growing businesses, and talks a lot about Muppets.
Here’s a short rundown of this episode:
*****Craft your Compelling, Captivating, and Converting speech. Take $250 off with code BIDLISTENER at https://speakandstandout.com/offer-indss *****
Links and resources mentioned in this episode:
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Thank you for listening,
Laurie-Ann