What is your business model?
If you are like most people this is probably a long answer. My advice?
Listen to Ed Kless explain this concept in about 1 sentence and I promise when you understand what he is saying - the strategy to achieve your biggest business goals will become clearer than ever before.
Ed does an amazing job of challenging us to think past the self-sabatoging approaches that many of us were taught by well-meaning people so enjoy the episode.