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Jan 2022
24m 32s

S5E22 Summer Series: Correctly clearing ...

SOUNDCARTEL
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Feb 2022
S5E24 Summer Series: Why podcasts are an essential marketing tool
SUMMER SERIES: For brands still on the fence about creating a podcast, Fatima Zaidi, CEO of Quill Inc, has the stats to back up their effectiveness. Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it u ... Show More
28m 42s
Jan 2022
S5E23 Summer Series: Narrative podcasting with a master producer
SUMMER SERIES: We spoke to Ian Walker, one of Australia's leading Podcast Executive Producers, about how the ABC produces its high-end narrative podcasts. And it's an episode packed with lessons for brands. Just a note that, since recording this episode and after 7 years at the A ... Show More
32m 7s
Dec 2021
S5E21 Summer Series: Branded audio nailed with Steve Pratt
SUMMER SERIES: We are often asked what is the return on investment for brands creating a podcast. Steve Pratt is a leading voice in the branded podcast space, so let's revisit his views on ROI based on the growing amount of consumption and engagement data at his finger tips. Some ... Show More
37m 46s
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