logo
episode-header-image
Feb 2022
25m 35s

292 - Go-to-Market is Product Management

DISQO
About this episode

In this episode, guest Karthik Suresh, CTO, and co-founder of Ignition shares his take on PMs, PMMs, and go-to-market strategies. In addition, find out why he believes user research is probably one of the most important parts of product management or product development in general.

TIPM is produced by Feedback Loop, the research platform designed for products and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 

Up next
Oct 2023
317 - Investigative Reporting is Product Management
Ari Zelmanow is Head of UX Research for Twilio's Communications business. A retired police detective turned market detective, Ari now investigates human behavior as it relates to shopping, buying, and using products to deliver valuable outcomes for businesses. In this episode, Ar ... Show More
35m 41s
Jul 2023
316 - Experience Design is Product Management
The latest episode of "This is Product Management" features Tricia Houston, Founder and COO of The ExperienceBuilt Group. In this episode, Tricia dives deep into the concept of experience and why she believes it's not just the responsibility of a specific department but something ... Show More
22m 52s
Jun 2023
315 - Marketing to Black Audiences is Product Management
The latest episode of "This is Product Management" features Pepper Miller, President of the Hunter-Miller Group, who highlights how impactful it is for executives to understand and maximize their audiences' differences. Learn how she convinced companies to spend time and money re ... Show More
31m 6s
Recommended Episodes
Dec 2023
Beyond Basics: Lessons in Product Marketing by EiR at Product School and fmr Pendo VP Product Marketing
Join us in this insightful fireside chat with Jason Gatoff, Executive in Residence at Product School and former VP of Product Marketing at Pendo. Jason shares his incredible journey from managing warehouses to influencing product marketing in unicorn startups. In this episode, ex ... Show More
29m 39s
Apr 2020
Product Management for Social Impact by Airbnb PM & Product Lead
Join Airbnb PM and Product Lead in their discussion on Product Management for Social Impact. Scott Crider is a data-driven Product Manager with more than 10 years of experience in the Tech Industry, and Eric Ruth is Product Lead responsible for projects as Search, Infrastructure, ... Show More
28m 29s
Dec 2021
My Road to Social Impact in Tech by Waymo CPO
Product Managers don't just want to build products, they want to build products that make an impact in their customers' lives and the world. Dan Chu, CPO at Waymo, is here to talk us through his journey and the philosophies he used to make a real impact in the world of ... Show More
14m 11s
Jul 2023
How to Interview at Top Tech Companies by fmr TikTok Lead PM, Episode 1
Unlock the secrets to acing interviews at Tier 1 tech companies in this must-listen episode of the Product Podcast. Join Andrew Oh, former Lead PM at TikTok, as he shares his expertise in Product Sense, the first installment of the 5-part series. Dive into the art of tackling pro ... Show More
42m 26s
Feb 2023
The Process to Finding PMF by fmr Founder PM at ByteDance/TikTok
In this episode with former Founder PM at ByteDance/TikTok, Andrew Oh, we'll explore the key ingredients of the PMF formula, and discuss the PMF iteration process to give you actionable insights and a roadmap for finding the perfect fit for your product and market. So whethe ... Show More
30m 37s
Aug 2022
Set & Communicate a Great Product Strategy by Meta Product Leader
Today we're sitting down with Meta Product Leader Harivardan Jayaraman, to learn how to not only set but also convey a powerful product strategy. A strong strategy will set your product up for success and make sure everyone working on it is on the same page. Join us to learn ... Show More
29m 41s
Jul 2023
How to Interview at Top Tech Companies by fmr TikTok Lead PM, Episode 5
Welcome to the final episode of our comprehensive 5-part series on succeeding in tech interviews. Hosted by Andrew Oh, former TikTok Lead PM, this episode focuses on behavioral questions and leadership in product management. Gain invaluable insights to effectively showcase your i ... Show More
35m 27s
Dec 2022
From Scrappy to Scale: Lessons From High-Growth Startups by Meetup VP of Product
In product, thinking outside of the box and experimentation can get you far. In today's episode Meetup VP of Product Prerna Singh is here to share how she switched up her thinking while working at a startup and how she learned no matter the size of your company, staying cust ... Show More
27m 22s
Sep 2023
Panel Discussion: Product Management in the Age of AI
In today's episode, join Khushboo Goel, former Senior Product Lead at Meta, as she takes the helm in a thought-provoking discussion on 'Product Management in the Age of AI.' Khushboo is joined by a panel of AI and product management luminaries, including Siddarth S ... Show More
34m 52s
Jan 2024
Enabling Strategic Product Decisions through Product Operations and Portfolio Management (with Becky Flint, CEO of Dragonboat)
Becky Flint started her career at Paypal and helped build out their portfolio management and product operations functions before product ops was a thing. She's since moved through a variety of startups and larger companies before forming her own firm, Dragonboat, through which sh ... Show More
47m 4s