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Jan 2013
56s

Neo-Marxism and prestige brands

THE OPEN UNIVERSITY
About this episode
Looking at market segmentation from a Marxist perspective 
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Jan 2013
What is Neo-Marxism?
How does Neo-Marxism differ from our typical view of Marxism? 
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Jan 2013
Marketing White Cider
What are the motivations behind the development of cheap alcohol? 
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Jan 2013
A Neo-Marxist perspective on White Cider
Is cheap alcohol developed in order oppress the vulnerable? 
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