logo
episode-header-image
Jun 2022
1h 22m

TCC Podcast #294: How to be Creative and...

Rob Marsh
About this episode
On the 294th episode of The Copywriter Club Podcast, Nicole Morton joins the show to talk about her experience in product development and how it’s helped her build her copywriting career. From creating products to qualifying them in the current market to writing copy for them, Nicole laid out the whole process. Here’s how the conversation went: How Dolli ... Show More
Up next
Oct 7
TCC Podcast #467: Hacking the Human Mind with Michael Aaron Flicker
Want to get more clicks? More sales? More clients? Then understanding why humans act the way they do will help. In his new book, Hacking the Human Mind, author Michael Aaron Flicker shares dozens of psychological "hacks" that copywriters should understand before they write copy. ... Show More
55m 42s
Sep 23
TCC Podcast #466: A New Kind of Copywriting Business with Krystle Church
Writing for clients is just one way to build a copywriting business. Once you've done that for a while, you may decide it's not right for you. So what does the alternative look like? I invited copywriter Krystle Church to join for for the 266th episode of The Copywriter Club Podc ... Show More
1 h
Sep 16
TCC Podcast #465: From Teacher to Copywriter with Meredith Cooley
Copywriters are teachers. We teach customers how the products and services we write about help them. In this episode of The Copywriter Club Podcast, I spoke with teacher turned copywriter Meredith Cooley about all the ways copywriters use their teaching skills. Even if you don't ... Show More
54m 23s
Recommended Episodes
Oct 2022
385 - How to Reverse Engineer What Creative Goal to Focus On Next
Listen and Subscribe on Apple, Spotify and more: https://link.chtbl.com/creativepeptalk Support the show at patreon.com/creativepeptalk! TRANSCRIPT _________ SHOW NOTES Get the Creative Career Path e-Handbook by signing up to our newsletter! Hero on a Mission: The Power of Findin ... Show More
43m 22s
Jun 2019
Episode 269: Lessons From 1 Year of Hiring with Nicole Begley
Today’s case study of the week reveals 12 months of lessons from an entrepreneur who hired her first employee one year ago. My special guest is Nicole Begley, who is in an awesome and unique niche. She is not only a pet photographer, but Nicole actually teaches and coaches other ... Show More
39m 54s
Jul 2021
3 Must Have Tips for Business Owners After Building Several Businesses with Karla Singson | Ep. 146
In Episode# 5 Karla shared her entrepreneurial story of how she used a continual customer feedback loop with a sprinkle of street smarts to build a super successful flower shop and then use that business' cash flow to fund and build other businesses. In this episode Karla dr ... Show More
9m 12s
Mar 2017
Getting the best out of creativity sessions
If you work in the media you're most likely to be involved in regular creative ideas sessions (like the one above). But what form can they take - what techniques can you use to improve them?The BBC Academy's Charles Miller spoke to former BBC journalist and development producer S ... Show More
23m 54s
Jun 2024
187. Change My Mind About Advertising! How to Be an Ethical Copywriter
Are you considering a transition into copywriting but struggling to ignore the nagging voice telling you it’s “manipulative” or “unethical”? Many people associate marketing with the “icky” feeling of being sold to, thinking it’s all about pushing unwanted products onto reluctant ... Show More
26m 35s
Nov 2021
Developing a Culture of Excellence with Michele Don Durbin, Senior Vice President of Marketing at Evernote
A good company is built with good people and as simple as that sounds, when it comes to finding the right person for the right job, sometimes you have to look beyond what’s written on the reume.. With her decades of experience at companies such as eBay and Skype, Michele Don Durb ... Show More
51m 56s
Jan 2022
MI Rewind: How to Become A Successful Entrepreneur with Sean Castrina
IN THIS EPISODE YOU’LL LEARN: 12:50 - Can entrepreneurship be taught? 21:03 - Does an MBA help someone become a successful entrepreneur? 27:09 - How to stay motivated at your business. 35:13 - How to fund and market your business. 43:08 - The 5 Golden Rules for a Successful Start ... Show More
50m 43s
Aug 2021
39. The Creative Project Process
You sent a pitch to a client and the client is interested. Now what?! Nicki and Kate walk through a typical project process, from the first call with your client all the way through sending your invoice, and every step in between. Even if if you're a copywriter who has been worki ... Show More
51m 55s