In just 12 months, the video app TikTok has transformed the music industry….artists can reach audiences like never before. Directly getting new music to their fans in seconds. But some artists say they’re being told to create content purely for the short-attention span market of TikTok. Halsey blew up last week after her record company insisted she create a FAKE post to promote a song she wanted to release.
We’re joined by Reuben Styles-Richards from Peking Duk who takes a hilarious approach to TikTok….and Cameron Adams, LiSTNR’s feature music writer who says record companies are using social media to fill the void created by no one buying albums anymore.
In today’s Briefing, TikTok’s growing influence in the global music industry and why musicians are unhappy about it.
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