"On the red carpet Kim Kardashian wore a slip that I designed and it was designed to be worn in the bedroom," says Kiwi lingerie designer Chloe Julian who has worked for international labels Agent Provocateur, Stella McCartney and Rihanna's new label, Savage X Fenty.
At a music festival on a hot summer's day, a group of women laugh and chat among themselves.
They're in full festival mode with their breasts and arms covered in gold glitter body paint and not much else. Some wear nothing but denim cut-off shorts and lacy bras. Nobody blinks an eye.
In this episode of My Heels are Killing Me Sonia Sly finds out about the business of underwear and why there are no longer any rules.
Today, the rules of decency have shifted dramatically, giving women greater freedom. And in an age where body positive messages prevail, women's bodies and their underwear no longer have to remain hidden.
"In history there have always been moments where women's underwear starts to peek out over outerwear," says Te Papa's Contemporary Life & Culture curator, Stephanie Gibson.
"I think women sometimes have a hard task with their wardrobes because in the 19th century everything was hidden under their outer garments, so you wore the most hilarious amount of layers," she says.
Those layers might have included six petticoats, a crinoline, a bustle and a corset - all hidden beneath a dress that would cover much of the body, which sits in stark contrast to women's wardrobes today.
Celebrity culture, lifestyle and sports have all played a major role in shaping how women see themselves and how they dress.
This has changed the role and function of underwear, which is now more about helping women show off their bodies than hide them.
"We're all quite relaxed now about being in shared changing spaces and we're showing a lot more of ourselves," says Gibson who feels women want to participate in fashion without feeling their bodies have to match it.
NZ lingerie designer Chloe Julian says she often makes lingerie so it can be worn as either underwear or outerwear.
“[On the red carpet] Kim Kardashian wore a slip that I designed and it was designed to be worn in the bedroom,” she says.
Julian's designs have graced the covers of international fashion magazines and have been worn by celebrities.
The Kiwi studied fashion at Massey University, and is now back in the country after living in London and working for the likes of Agent Provocateur and Stella McCartney.
Last year, she designed the launch collection for singer Rihanna's new lingerie label, Savage X Fenty - a brand that was a year in the making…