We’re breaking down the golden standard manual of ethical entrepreneurship: Let My People Go Surfing: The Education of a Reluctant Businessman by Patagonia founder Yvon Chouinard. We read this month with Kathleen Sheppard, founder of sustainable swimwear and activewear line Tiller. We discuss fundraising (her two super successful Kickstarter campaigns!) and what we learned from the handbook on knowing your consumer, crafting quality products, and corporate commitments to planet over profit.
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