Today, we talk with Thomas Herd, founder and CEO of T1 Advertising (https://www.t1advertising.com/), one of the fastest growing digital marketing agencies in the world. Thomas talks about his career path, which started uniquely with NCAA ice hockey and fashion modeling and evolved into serial entrepreneurship. We discuss the conception, development, and growth of T1 Advertising, and what sets them apart as a pioneer, trend-setter, and leader in the world of digital advertising. We examine the power an entity like T1 has to both understand and influence trends in modern thinking. We discuss how that power could make them a force for good in spreading awareness of potential dangers and promoting the common good as they use their science and methodology to “prognosticate the future,” and influence popular thought. Thomas shares the many initiatives he and his company are involved with to use their position and influence to benefit the world. We finish our discussion by talking about which social trends are the most troubling to Thomas and what he thinks can be done to prevent them from reaching pandemic levels.
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