With over $3 Billion worth of sales and a roll out rate north of 60%, today’s guest, Paul Greenberg, has earned the reputation as one of the leading professionals in the Direct Response Industry.
The TV Direct Response/Informercial business is a multibillion dollar industry which has literally made millionaires overnight and created public awareness of products in minutes. In this episode of The Antony Gordon Show, I ask Paul Greenberg the tough question related to the industry ranging from the moral debate of capitalizing on the impulsivity of late night viewers to the emotional fall-out of products that literally live or die based on immediate public response.
https://paulgreenberg.org/
https://www.amazon.com/Paul-Greenberg/e/B001H6J2I2%3Fref=dbs_a_mng_rwt_scns_share
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