In the penultimate episode of season four, we look at how Web3 has changed sports marketing. James chats to Dr. Yiran Su, an assistant professor of sports marketing at the University of Georgia about her research in this field and the challenges that clubs face in this space.
Oct 2023
INTRODUCING: Don't Drink the Milk
We wanted to share a new DW podcast we thought you might like. Don't Drink the Milk traces the unexpected backstories of things we all think we know well. From passports to beer, zip codes to witches, discover how these things made their way around the world – by force, by chance ... Show More
1m 30s
Apr 2024
An episode from Women’s Football Weekly – Fifpro exclusive interview
Faye Carruthers is joined by Suzanne Wrack for an exclusive interview with Fifpro representatives Sarah Gregorius and Alex Culvin, plus Dutch International player, Merel van Dongen, to discuss how the number of games elite athletes are playing is impacting them on and off the pit ... Show More
1h 18m
Apr 2022
Press play to continue – is the eSports market a game changer?
From connecting brands to connecting fans, the eSports market is expected to double in the next five years. In this episode, we’ll be speaking to experts from Strategy& and stc Play as we examine the opportunities that it offers, globally and in the Middle East, and explore wheth ... Show More
40m 24s