As the owner of your own practice, you are not only responsible for the quality of patient care, and satisfaction of your employees, but also the viability of the organization you created. When it comes to your finance division it is important to understand the best set up and workflow to maximize your operational needs. All too often practice owners place their full attention on their front desk and clinical staff workflow and operations while the billing and bookkeeping "back-end" lags behind. Ironically it's the "back end" that is controlling your MONEY LINES. The fact is: you are the CEO whose primary stats are growth/expansion and net revenue/profit because it's the only thing that really matters when it comes to the viability of your practice.