I often hear that you need to be pretty to be a brand. It's false, you need values that impact others to become a brand. Listen to this episode.
Oct 2024
Othaim Market’s Brand Dilution ( A lesson in how not to expand)
In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this stra ... Show More
4m 54s
Feb 2025
Why Your Personal Brand Starts with Your Values | Solo Episode
Season 8 of Savvy Talk continues with a solo episode! I’m back with another deep dive into the strategies, mindset shifts, and insights that will help you own your personal brand, build your reputation, and create more opportunities in 2025. In this episode, we cover: ✅ The power ... Show More
10m 9s
Mar 2025
Nerd Alert: Brand Awareness vs Brand Salience
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob explore how brand salien ... Show More
8m 30s
Dec 2024
5 steps to building a personal brand you feel good about | Marcos Salazar
Whether you realize it or not, you have a personal brand, says social entrepreneur Marcos Salazar — and you have the power to shape what it is. This week we're revisiting an episode that focuses on how you can create a brand that captures who you are, who you'd like to be and how ... Show More
10m 38s
Jun 20
How You Build a Brand That Actually Wins in 2025 | Adweek Leadership Voices
In this raw, unfiltered deep-dive with AdAge, I break down what makes VaynerMedia and VaynerX different — and why kindness, culture, and conviction are more powerful than any viral TV spot.Whether you’re building a business, a brand, or a life — this one’s for you. 💥We talk abou ... Show More
34m 47s
Nov 2024
What Does It Take for Brands to Deteriorate? Tips on Using Your Name to Build Your Brand, and Scott’s Bucket List
Scott discusses brand strategy, specifically why some brands have strong reputations while others don’t. He then advises a listener who shares a name with an adult film star and is struggling with those SEO implications. He wraps up with his thoughts on bucket lists and advice to ... Show More
18m 21s
Jan 2025
Why Brand Awareness is Overrated
Managing Director, Business Strategy at MONOGRAM, Amy Colbourn, from a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses the misconception that brand awareness is overrated. She delves into how brands can shift their f ... Show More
22m 51s