logo
episode-header-image
May 2022
1h 17m

Nature’s Path: Arran and Ratana Stephens

Guy Raz | Wondery
About this episode

Starting a business with your spouse can either bring you closer together or tear you apart. For Arran and Ratana Stephens, their business has lasted for nearly 40 years, and their marriage has thrived for much longer. As business partners, they seem perfectly matched: he’s the hard-charging visionary, she’s the practical, business-minded one who sometimes has to talk him out of a bad decision. But in 1985, Arran made a very smart move: seeing how organic food was starting to take off, he mixed up his first batch of Manna bread in a bathtub and started selling it, eventually expanding to national distribution. From there, he and Ratana pivoted to breakfast cereal, initially purchasing a factory that couldn’t make a single cornflake. Today, Nature’s Path sells organic cereals, tortilla chips and other snacks in more than 50 countries around the world. 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Today
(July 2021) Ben Chestnut: From Side Business to $12 Billion – The Accidental Triumph of Mailchimp
In 2001, three web designers built a quirky email tool called Mailchimp.It wasn’t their main business.It wasn’t even meant to make real money.For years, Ben Chestnut and his partners survived on web-design gigs, while Mailchimp earned just enough to cover lunch.Then…one surprisin ... Show More
1h 19m
Aug 21
Advice Line with Jamie Siminoff of Ring (August 2024)
Ring founder Jamie Siminoff joins Guy on the Advice Line, where they answer questions from three founders about balancing short- and long-term goals. Today, we meet Vico, an industrial designer in southern California who's launching a crowdfunding campaign for his patented ergono ... Show More
51m 54s
Aug 18
Madison Reed: Amy Errett
Amy Errett had a successful career in finance and venture capital before taking a leap into an entirely new business: hair color. When her wife complained about the indignities of coloring her hair at home, Amy realized the sector was ripe for a makeover. At age 56, she dove into ... Show More
1h 18m
Recommended Episodes
May 2024
Trendspotting with Ron Shaich: Panera, Cava, and Beyond
Some business leaders have a seemingly psychic ability to spot trends, and take them mainstream at just the right moment. Ron Shaich is one of those. As a pioneering force behind fast-casual dining, Shaich saw that a growing number of Americans craved higher quality food in a rel ... Show More
27m 40s
May 2020
Sponsored: When Small Businesses Think Big - Chobani & Wrigley (Dell Podference) | 2
This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we’re featuring inspiring stories of successful companies that started out small.In upstate New York, a Kurdish immigrant wants to make his biggest dream come true: to p ... Show More
29m 18s
Feb 2023
Getting into business: Starting out
Starting a business is never easy, but in the last few years there’s been more than usual to deal with. Many would assume it's not been a great time to start trading but we speak to three business owners who did just that. Tina Kayoma is the co-founder of Project of Japan in Kyot ... Show More
17m 53s
May 2021
Sponsored: Small Business Stories | Domino's Pizza | 1
This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we're featuring inspiring stories of successful companies that started out small.It’s 1961 and Tom Monaghan is about to drop out of college and put his all into the hole ... Show More
31m 55s
May 2021
Sponsored: Small Business Stories | Columbia Sportswear | 2
This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we're featuring inspiring stories of successful companies that started out small.It’s 1970 and Gert Boyle’s life is in ruins. Her husband’s just died, and now, as a midd ... Show More
31m 23s
Jul 2019
Cereal Wars - Breakfast of Champions | 2
It’s 1904 and Quaker Oats is about to make an, ahem, explosive entry into the cold cereal business. With the Kellogg brothers at risk of being left behind, Will Kellogg finally decides it’s time to stand up to his brother. He cuts ties and brings the original corn flakes to marke ... Show More
25m 15s
Apr 2024
574. "I have so many ideas--what do I focus on first?" | Coaching Session
If you're a product-based business owner, then chances are you're also a creative- meaning you constantly have ALL of these new ideas you're wanting to test and try. As a creative, one of the biggest struggles I see is being able to know where to focus and prioritize to keep the ... Show More
1h 4m
Sep 2020
Sponsored | From Food Truck to Franchise: How David Choi Started Seoul Taco | 1
Before you’re ready for a full-fledged “Business War,” you need to start somewhere. David Choi put it all on the line and drained his bank account to buy his first food truck. Eight years later, Choi’s bold vision for Korean and Mexican fusion has made an impact on the culinary s ... Show More
15m 57s